When reggae meets innovation, something powerful happens. That’s exactly the energy driving the partnership between ORDIOR and Tyehimba Kafele, the company’s newly appointed Global Business Development Manager.

Known for her creative leadership and deep roots in Jamaica’s music scene, Tyehimba’s appointment marks a pivotal moment for ORDIOR as it expands its reach across the Caribbean and global reggae markets. Together, they’re charting a bold new course—one that unites heritage, technology, and global opportunity.

ORDIOR’s Mission: Protecting Creativity, Empowering Artists
For over a decade, ORDIOR has been a trusted name in royalty recovery, rights management, and catalogue administration. Its Royalty and Collection Process Platform supports more than 350 record labels, film houses, and media production companies around the world.

Since its inception in 2014, the platform has processed more than 30 billion transactions, offering creators real-time reporting and 24/7 protection year-round. This reliability has made ORDIOR a vital partner for artists and content owners who want to focus on their craft while ensuring their rights and royalties are safeguarded.

Now, with Tyehimba leading business development, ORDIOR is expanding its footprint in reggae—one of the world’s most influential and culturally rich genres.

A Lifelong Journey Through Music and Media, for Tyehimba Kafele, the music business isn’t just a career—it’s a calling. Born into a family deeply rooted in Jamaica’s reggae movement, her connection to the art form began early.

By age six, she was appearing in television and advertising campaigns, and by eight, she was already a professional dancer and model. These early experiences laid the foundation for a dynamic career in music, media, and entertainment management.

As she grew, Tyehimba honed her craft behind the scenes—becoming a Photographer, Producer, and Certified Recording/P.A. Engineer. Her expertise in marketing and business development became her signature strength, allowing her to bridge creative artistry with commercial success.

In 2000, she officially launched her entertainment management and marketing services in Jamaica. Since then, she has represented international publications and guided the careers of several prominent reggae artists—helping bring Jamaican talent to audiences worldwide.

Bridging the Caribbean and the World, Tyehimba’s ability to connect local artistry with global opportunity caught the attention of major industry players. In 2016, she joined DJ Central Records ASIA and Reggae Central Records USA, where she led A&R and business development across the Caribbean region.

Her collaboration with Blue Pie Records and ORDIOR deepened her influence in the industry, allowing her to craft innovative strategies that align cultural authenticity with modern market dynamics. Today, through her work with Reggae Central TV and ORDIOR’s international platforms, she continues to drive growth, discover talent, and shape the future of reggae and dancehall worldwide.

A Vision for Reggae’s Global Expansion
As ORDIOR’s Global Business Development Manager, Tyehimba now leads initiatives that strengthen the company’s global reggae catalogue and forge lasting partnerships with artists, labels, and producers.

Her approach blends creativity with strategy—drawing on two decades of experience to elevate Caribbean music in a competitive, fast-evolving industry.

“I don’t believe in luck,” she says. “I believe in creating your own opportunities.”

It’s a mindset that has guided her from Kingston’s stages to international boardrooms—a philosophy that continues to shape her vision for reggae’s future.

Honoring the Past, Building the Future
Reggae has always been more than music—it’s a voice of resistance, unity, and love. Through her work with ORDIOR, Reggae Central Records, and Blue Pie Records, Tyehimba is ensuring that legacy continues to thrive.

As Damien Reilly says:
“Tyehimba Kafele is a true rasta Queen and one of the most connected Jamaica music industry professionals in the world today. We have built the relationships in Jamaica over the past decade with the help of Josh Young and Tyehimba and now look forward to expanding our reggae catalogue under Tyehimba’s leadership.”

Check out Jamaica’s unofficial anthem ” We Love Jamaica “ by the Jamaica Band. Tyehimba was on the ground with the Jamaica band when this was being recorded and just one of the many hit records she has been a part of.

Her leadership is helping redefine how the world experiences reggae—protecting the rights of its creators while opening doors to new markets, technologies, and generations of listeners.

As ORDIOR and Tyehimba move forward together, their mission is clear: to keep reggae’s rhythm alive across borders, cultures, and time.

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