We are pleased to formally announce that Robert Simmons has been appointed to two new strategic leadership roles within the DJ Central and ORDIOR global network:

• Global Head of Label and Artist Relations for DJ Central TV and DJ Central Records
• Head of Global Rights Management – Label & Artist Relations at ORDIOR

“If you haven’t heard the song, then it’s brand new music to you.” – Robert Simmons
This dual appointment reflects Robert’s long-standing commitment to artist development, rights advocacy, and international music growth — aligning perfectly with the next phase of expansion for DJ Central’s global content platform and ORDIOR’s rights management infrastructure.

A Legacy of Impact: From Soul Shift Music to the Global Stage:

Robert is the founder and CEO of Soul Shift Music, a US-based independent record label known for its innovative fusion of electronic and soul genres. With a catalogue of over 2,000 artists worldwide, Soul Shift continues to push boundaries with its sister labels, Octane Recordings and Mermaid Digital, each specializing in genre-driven projects designed for both local and international audiences.

Robert’s career spans decades of leadership within the DJ and audio production industry. As a graduate of the Institute of Audio Research, he has championed a high standard of quality, innovation, and creative vision in all areas of music production and label operations.

A Partnership Built Over Time
For over 15 years, Robert has worked closely with DJ Central Records, Blue Pie Records, and the ORDIOR rights team — managing artist catalogues, driving sync and streaming growth, and building a global pipeline for independent music to thrive.

His deep experience in label management, content strategy, and rights administration brings significant operational value to his expanded roles. This long-standing relationship has consistently delivered results across licensing, revenue collection, artist development, and global digital distribution.

The Road Ahead
As Robert assumes leadership across these key verticals, the DJ Central and ORDIOR teams will be focused on scaling:

• Strategic artist onboarding and A&R expansion
• Global label relations and rights monetization partnerships
• Digital distribution to 400+ platforms and broadcast partners
• Advanced rights registration and royalty optimization through ORDIOR

Robert’s quote captures the very ethos of the DJ Central mission:

That’s the timeless rhythm behind DJ Central — where music transcends eras, platforms, and borders.

This announcement signals a new era of growth across all our media brands and partner networks. With Robert’s leadership, we are confident in our ability to deliver increased value to artists, labels, DSPs, broadcasters, and music fans worldwide.

We warmly welcome Robert Simmons into his new executive positions and look forward to the innovation, strategic leadership, and deep industry insight he brings.
Let the music evolve.

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