Starting as a young DJ spinning his vinyl; he produced artists and toured Australia. He moved into radio, working as talent, programming and production and gave him a taste of life behind the boards. After a time, he left to set up shop, IICONIC Creative with his partners. For more than 15 years, he worked on high profile brands and marketing campaigns and loved the Brand building business. During that time, he developed and launched Livestreemer TV, Galaxez Entertainment, Rekom Digital Signage.

He builds brands at the intersection of Design, Tech, Business, Arts as creative lead but also likes to get involved and be ‘on the tools’ and is always up for new challenges.